Nestle Crunch Wafer munch amongst teens through Oh My English.
Objective
To build awareness amongst the teens to make Nestle Crunch Wafer the snack of choice.
Solution
Collaborating with Oh My English and build a new character that can represent the brand essence of the product.
Execution
Creating product integration and brand exposures and leveraging on the entertaining and educational platform of OME.
Result
Gained attraction among the teens by+5%, sustained brand awareness and increase 2 market share points.