A game-changing Asian content platform that opens up exciting advertising possibilities. TVB Magic Channel (CH 124) is set to revolutionise the Asian content landscape in Malaysia by offering a diverse range of captivating dramas and variety shows from Thailand, Hong Kong, South Korea, Japan and China, offering brands unparalleled access to a diverse and engaged consumer base in Malaysia.

How Does This Channel Benefit Your Brand? 

1. Dynamic Programming: TVB Magic Caters to Audiences of All Ages and Ethnicities

With round-the-clock programming and content presented in original audio, accompanied by subtitles options in BM, *English and Chinese, elevating engagement and viewing experience, offering maximum visibility of your brand message.

 *English subtitle is subject to availability

2. Diverse Audiences: Extensive reach

With a diverse range of content from Asia, brands can access a vast audience of Malaysian viewers. TVB Magic is accessible through Astro GO, On Demand and NJOI, allowing your brand to reach out to all Astro subscribers. 

3. Prime Time Scheduling

An added advantage from the strategic placement of popular content during peak viewing hours, offering maximum visibility and impact for your brand message.

Thai Drama : Every Monday – Wednesday | 9:00pm – 10:00pm

Hong Kong Drama : Every Thursday – Friday | 9:00pm – 10:00pm & Every Saturday – Sunday | 7:00pm – 9:00pm

Korean Drama: Every Monday – Friday | 7:30pm – 8:30pm

Japanese Drama: Every Saturday | 9:00pm – 11:00pm

4. TVB Magic Domination Package

Showcase your brand to the maximum effect with a one-month domination.

High TV Reach: Dominate across 12 prime channels 

High Frequency: 2380 spots across 28 days

High Value: RM7.4 Mil covering TVC airtime and sponsorship

High Exposure: 85 spots per day for 4 weeks


Branding Opportunities


  • TVC Inside Channel
  • Channel Promo Tag-On


Channel: TVB Magic | CH. 124

Don’t miss out the special introductory package. Click HERE now to download.