Malaysia’s Largest Fantasy Fest with sponsorship that went beyond TV exposure.
Objective
Celcom SOX needed a platform to engage the teens audience and reignite their fading brand intimacy.
Solution
Partnered with Animax, a channel that fuels fantasies, to create a SOX sponsored programme “Fantasy Fest”.
Execution
TV fueled CTA messages to participate, maximized excitement through content association and post event vignettes.
Result
Over 3mil teens exhilarated through SOX Fantasy Fest, 10,000+ teens experienced SOX, 29% increase to SOX website.