First ever cholesterol-free reality show that SHOOK, SHOCKED & SURPRISED the nation!


Create awareness of bad cholesterol and heart issues among senior citizens.



Leverage on the popularity of KE to put NOP product up for a test efficacy along the contestants as a wake up challenge call.



1. SHOOK the nation with blood test live on TV.

2. SHOCKED the contestants via NOP 30-day challenge program on TV to fight cholesterol.

3. SURPRISED them that NOP reduce cholesterol.



 7.3 mil Malays aware about cholesterol with -17% reduction in bad cholesterol among contestants. NOP sales +20%, market share +5% points.