Astro is setting a new standard for the potentially next Malaysia’s largest and toughest reality singing competition. Watch out for our brand-new Malay IP, The Hardest Singing Show, that’s coming to Astro Ria! Malaysia’s exceptional vocal talents are about to embark on an exciting journey, pushing their boundaries by delivering captivating performances inspired by iconic stage acts. Throughout the weekly battles, these talents will be facing thematic challenges, where they must gracefully balance these challenging stage elements with their vocal skills.

How does this benefit your brand?

1. Malaysia’s first ever biggest and hardest reality singing competition: Established local talents will be showcasing their singing prowess and stage presence, while being presented with thematic challenges every week, testing not only their vocal sustenance, but also their creativity, versatility, physical ability, and mental focus.

2. Renowned judges and hosts: This show will be featuring well-known celebrities from the music industry.

3. Inject your brand on Astro’s 360° Ecosystem: Power up your brand with our 360° transmedia ecosystem for wider reach and exposure across TV, Radio, Digital, OTT and On-Ground roadshow with various branding opportunities.


Branding Opportunities


  • Brand integration opportunities on dedicated Meletop sponsor segment
  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots
  • VT inside Studio / Backstage
  • Lower Third Banner
  • End Credit logo
  • Branded Promo


Gempak Live+

  • Product Placement
  • Host Mention
  • Dedicated Segment
  • Lower Third (3s)
  • Logo Bug (Top Left Live+ Screen)
  • Set Branding
  • Main Page Branding Logo
  • YouTube Live


  • Facebook Posting
  • Instagram Post (One Image/Video/Reels – Up to 60 Seconds)
  • Instagram Story
  • TikTok Post

During the Show

  • Facebook Posting
  • Instagram Post (One Image/Video/Reels – Up to 60 Seconds)
  • Instagram Story


  • Branded Article
  • Facebook Post


  • Leaderboard
  • Pop-Up Banner
  • Carousell Banner
  • Facebook Post
  • Instagram Post

Astro Addressable Advertising

  • Precise Audience Targeting

YouTube Sponsorship Roadblock

PR & Marketing Exposures

Channel: Astro Ria | CH. 104 (*Episode 1 Simulcast on Astro Prima)
Date & Time:
12 May – 14 July 2024 | Every Sunday, 9:00pm
Duration: 150 mins / episode
Genre: Reality Singing Competition (Live)​
Pricing Category: x19