A global sensation takes a bold new leap.

For the first time ever, Singer (歌手), previously known as I Am a Singer (我是歌手), goes international and it all begins in Malaysia.

Singer 2026 • Malaysia (歌手2026 • 马来西亚篇) brings together elite vocalists from across cultures for a high-stakes, no-second-chances showdown. Staying true to its core – True Live. Real Talent, this is where professional singers go head-to-head on one stage, in a competition defined by authenticity and vocal excellence.

Powered by ASTRO and MANGO TV, this groundbreaking production connects audiences across borders like never before.

Multilingual. Multicultural. Made for the World.

This is Singer, redefined.

How does ‘Singer 2026 • Malaysia (歌手2026 • 马来西亚篇)‘ benefit your brand? 

1. Reach a Diverse, Passionate Audience

The show connects your brand with a multilingual, multicultural Malaysian audience, allowing you to engage a wide and highly receptive fan base in one platform.

2. Maximizes Visibility Across Multiple Platforms 

Your brand benefits from 360° exposure through broadcast, streaming, and social media, ensuring consistent and repeated visibility across touchpoints.

3. Interactive & Measurable Engagement

Our ecosystem is built for measurable impact. From product integrations to digital activations, every touchpoint is trackable, delivering clear ROI, heightened recall and meaningful, lasting impressions.

4. Enhances Global Brand Relevance

With talent progressing to international stages, your brand gains association with global exposure, helping extend its relevance beyond local markets.

Branding Opportunities 

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Slide Breaker In & Out
  • Product Placement / Integration
  • Animated Bug
  • Side Banner / Lower Third Banner
  • Host Mention
  • End Roller Credit
  • Program Promo with Sponsor Tag-On
  • Branded Promo
  • TVC Floaters

On Radio

  • Recorded Promo with Sponsor Brand Mention

On Digital

  • XUAN Homepage Domination
  • Social Media Postings
  • Leaderboard
  • In-banner video / In-stream video / Out-stream video / YouTube Pre-Roll Video

Addressable Advertising

On-Ground Exposures

PR & Marketing Supports

Channel: Astro AEC (CH. 306), Astro GO, VOD, Sooka, Mango TV
Date & Time: 6 Jun – 11 Jul 2026 (Every Saturday) I 8.30pm
Genre: Reality Singing Competition
Pricing Category: x9