Frequently Asked Questions

Addressable Advertising is a form of advertising that heightens the relevancy of ads. It enables you to deliver different ads to different household audiences that are watching content on linear TV across live stream and OTT platforms such as the Astro Go app & video on demand.

To find out more, you may download our Astro Addressable Advertising media kit .

Addressable Advertising is customisable. It leverages on a unique identifier that allows you to target audiences in specific households via their set top boxes or desktop web/mobile app versions of Astro Go.

Addressable Advertising has the ability to display different ads to different households while they are watching the same content. Programmatic advertising on the other hand, simply means the ability to buy ads via a platform according to an automated process.

Our ad inventories are available for In-Stream Videos that are in the exact duration of 6s, 10s, 15s, 20s and 30s. Ad formats will be expanded in the coming phases.

Yes. Addressable Advertising inventory and ad management environment are different. They operate separately from the normal linear TV spots.

With Addressable Advertising, you have the advantage of reaching your high value audiences based on household data that includes location, demographics, income group, dwelling type, purchase behaviour, interest and fandom.

Upon creative readiness, booking and material submission, it will take 3 working days for a campaign to go live.

To ensure the data is robust we will engage an independent audit of the measurement methodology.

Addressable Advertising is traded on a cost-per-thousand impressions (CPM) of households reached.

To comply with the Perbadanan Kemajuan Filem Nasional Malaysia Act, 1981 and the Communications and Multimedia Act, 1998 (and any amending or superseding Act). To comply with the other laws, by-laws, rules and regulations from time to time in force in Malaysia. To comply with the “Advertising Code for Television and Radio” and any other advertising code or guidelines issued by the Ministry of Information and/ or the Communications and Multimedia Commission or any other authority from time to time and any amendments/revisions thereto or superseding Act.

The Advertisement Material shall be submitted by the Client /Advertiser online via the registered vendors providing digital delivery service i.e. TVC Express (M) Sdn Bhd and Adstream Asia On Time (M) Sdn Bhd (or any other registered vendor as may be determined by MBNS).

Quicktime (QT)
Width x Height
1920 x 1080 pixel
Aspect Ratio
Frame Rate
Bitrate Mode
Codec Type
XDCAM HD422 1080i050 (50Mb/s)
6s, 10s, 15s, 20s and 30s
File Size
No file size limit though we recommend it to be 1GB and below.
File Container
.mxf OP1-A (file wrapper) .mxf file extension OR .mov (file wrapper)
Audio Decoder

CH.1 & 2: 24-bit, Stereo (L R), 48.000 kHz (1st Lang.)
CH.3 & 4: 20-bit, Dolby E Stream 5.1 (1st Lang.)
CH.5 & 6: 24-bit, Stereo (L R), 48.000 kHz (2nd Lang.)
CH.7 & 8: 20-bit, Dolby E Stream 5.1 (2nd Lang.)


CH.1 & 2: 24-bit, Stereo (L R), 48.000 kHz (1st Lang.)
CH.3 & 4: 24-bit, Stereo (L R), 48.000 kHz (1st Lang.)
CH.5 & 6: 24-bit, Stereo (L R), 48.000 kHz (2nd Lang.)
CH.7 & 8: 24-bit, Stereo (L R), 48.000 kHz (2nd Lang.)

Yes, all the terms & conditions are stated in our site here.