Video Advertising

Astro

SEA’s largest Pay-TV operator, we offer 200+ channels and a VOD companion platform for unparalleled reach to a diverse audience through IP sponsorship, spot buy, and Astro Addressable Advertising for precision targeting.
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Brand Profile

Our Advertising Channels

  • All
  • Malay
  • Chinese
  • Indian
  • English
  • Korean
  • GenNext
  • Sports
  • News
  • OTT

Guide to Video & TV Advertising

Essential Info

FAQ on Video & TV Advertising

What types of video advertising does Astro Media Solutions offer?

Targeted ad delivery with innovative addressable TV advertising

The Evolution of TV Ads: Embracing digital video advertising in Malaysia

Expanding opportunities for television advertisement with digital video streaming

Audiences engagement beyond TV commercial & video ads

One-stop video & TV advertising agency

Astro Media Solutions offers a comprehensive range of video advertising solutions designed to meet diverse marketing needs.

Astro led the way as the first to launch Addressable Advertising in Southeast Asia for TV, OTT and VOD delivering personalised and targeted advertising in a connected TV environment. Other mediums include IP sponsorships, digital video ads for online platforms and TV commercials.

In 2022, we launched our Addressable Advertising solutions for Astro TV, OTT, and VOD, marking a significant step forward in delivering personalised and targeted ads. Instead of a one-size-fits-all approach, we deliver targeted ads to different households based on user profiles, interests and location to connect you to your target audience.

In this digital era, consumer behaviour is rapidly changing with new technologies. Attention spans are shorter, media consumption is fragmented, and time-shifted viewing is common. However, the power of storytelling remains constant. At Astro, we connect audience insights with compelling authentic stories to fuel engagement for effective marketing. It’s our secret sauce to help brands create engaging, relatable content and deliver it through innovative, seamless connections.

Astro’s signature shows, original IPs, live performances, sports and a variety of programmes have proven to deliver impactful engagement beyond reach. With Astro’s extensive ecosystem and strong expertise in content creation, brands can maximise the multi-screen impact of their video advertising campaigns via bespoke creative solutions combined with addressable advertising powered by first-party data., delivering higher view-through rates (VTRs) and greater marketing effectiveness.

With digital and streaming transforming viewing habits, we’ve seen a 135% increase in on-demand streaming over the past five years. Consumers today switch between screens, embracing time-shifted viewing.

At Astro, our Addressable TV – an audience-centric solution enables advertisers to tap into this trend, combining the precision of digital targeting capabilities with TV’s unparalleled power to persuade. This approach not only ensures we reach the right audience but also drives better relevancy for campaigns. By layering addressable CTV with traditional TV, we’ve seen audience performance improve by 4% to 16%, with brand lift studies showing an average 20 percentage point increase in consideration scores.

TV commercials and video ads come in many forms, such as a standard 30-second TVC, a 5-second unskippable pre-roll, or product placement within a TV programme. The key question is: what drives real impact for your brand? Effective cross-screening planning isn’t just about impressions; what matters most is the level of attention garnered and the depth of engagement generated, where both the stories and the brands that associate with them become part of popular culture and consumer conversations.

What brands are looking for is to leverage quality content that reflects and respects their brand values while resonating with their audience on a deeply emotional level. This is Astro’s lifeblood, it’s in our DNA. At Astro, we have many proven IPs that have moved the boundaries of consumer engagement, such as Astro Originals’ Projek: High Council, The Chosen One, Gegar Vaganza, TikTok Gimme The Mic Malaysia, Innovathon, Classic Golden Melody and The Great Resonance.

Our task at Astro is simple. As Malaysia’s biggest & most comprehensive content creator, our mission isn’t just to produce viral hits, but to build lasting relatable narratives that impact and inspire; narratives that foster long-term relationships between brands and customers.

Astro Media Solutions serves as a one-stop hub for all video and TV advertising needs. We provide end-to-end solutions that streamline the entire process, from creative development and production to media planning and buying, ensuring optimal results for our partners.

Video Advertising Solutions | Exclusively by Astro Media Solutions:

Contact us today and let us customise an ad solution that best fits your business needs.

Is TV the main platform for video advertising?

What are video advertising services?

Why should I invest in video ads?

Which platforms can I use for video advertising?

How do I create effective video advertising?

How can I measure video ads performance?

How can I serve my video ads or TV commercials to the right target audience effectively?

TV remains one of the main platforms for video advertising due to its mass reach and unparalleled persuasive power. Digital platforms and streaming services such as social media, YouTube channels and OTT are equally important too. Consumers today switch between screens, and cross-screening planning has become the way to move forward. At Astro, we make every channel within the ecosystem addressable to provide precise targeting, ensuring advertisers can reach the right audience with the most relevant content at the right time from linear TV, digital, and social media to OTT.

Video advertising services encompass the creation, production, and distribution of video ads across various platforms. These services include scripting, filming, and placing video ads on TV, OTT and digital platforms such as social media, websites, and YouTube channels to reach the targeted audience effectively.

Video content has always been a popular ad format due to its dynamic nature. Investing in video ads offers numerous benefits that can significantly enhance your marketing efforts:

Video content is inherently engaging and can capture attention more effectively with its motion visuals, leading to higher viewer attention.

You can use various platforms for video advertising, including television, OTT platforms, outdoor digital screens or billboards, YouTube, social media channels like Facebook and Instagram, and even websites that support video content.

First impressions are everything! Make sure to grab the viewers’ attention within the first few seconds of your video adverts by addressing a common pain point or problem they may experience. To create impactful video advertising, follow these steps:

1. Define Your Goals
Clearly define what you want to achieve. The most common objectives are brand awareness, lead generation, and purchase consideration.

2. Know Your Audience
Understand who your target audience is, including their demographics, interests, and purchase behaviours.

3. Craft a Compelling Story
Create a narrative that is engaging, relatable and aligns with your brand values.

4. Include a Strong CTA
Tell viewers what you want them to do next, whether it’s visiting your website, signing up or making a purchase.

Keeping a close eye on these metrics will help you gauge the success of your ad campaign and guide future marketing decisions moving forward. Here are some key metrics to measure video ad performance:

It refers to the total number of unique viewers exposed to an ad.

To effectively target your audience with video ads or TV commercials, consider the following strategies:

Build an ideal audience segment by combining various factors such as race, income group, geography, purchase behaviour and interest. This helps tailor your campaign to the most relevant audience.

With these strategies, your video ads are made addressable, ensuring they resonate with the right viewers whenever and wherever they are watching.

Astro Media Solutions offers a comprehensive range of video advertising solutions designed to meet diverse marketing needs.

Astro led the way as the first to launch Addressable Advertising in Southeast Asia for TV, OTT and VOD delivering personalised and targeted advertising in a connected TV environment. Other mediums include IP sponsorships, digital video ads for online platforms and TV commercials.

Astro’s video advertising services cover production as well, from concept development, scriptwriting, and talents to filming and editing.

In 2022, we launched our Addressable Advertising solutions for Astro TV, OTT, and VOD, marking a significant step forward in delivering personalised and targeted ads. Instead of a one-size-fits-all approach, we deliver targeted ads to different households based on user profiles, interests and location to connect you to your target audience.

In this digital era, consumer behaviour is rapidly changing with new technologies. Attention spans are shorter, media consumption is fragmented, and time-shifted viewing is common. However, the power of storytelling remains constant. At Astro, we connect audience insights with compelling authentic stories to fuel engagement for effective marketing. It’s our secret sauce to help brands create engaging, relatable content and deliver it through innovative, seamless connections.

Astro’s signature shows, original IPs, live performances, sports and a variety of programmes have proven to deliver impactful engagement beyond reach. With Astro’s extensive ecosystem and strong expertise in content creation, brands can maximise the multi-screen impact of their video advertising campaigns via bespoke creative solutions combined with addressable advertising powered by first-party data., delivering higher view-through rates (VTRs) and greater marketing effectiveness.

With digital and streaming transforming viewing habits, we’ve seen a 135% increase in on-demand streaming over the past five years. Consumers today switch between screens, embracing time-shifted viewing.

At Astro, our Addressable TV – an audience-centric solution enables advertisers to tap into this trend, combining the precision of digital targeting capabilities with TV’s unparalleled power to persuade. This approach not only ensures we reach the right audience but also drives better relevancy for campaigns.

By layering addressable CTV with traditional TV, we’ve seen audience performance improve by 4% to 16%, with brand lift studies showing an average 20 percentage point increase in consideration scores.

TV commercials and video ads come in many forms, such as a standard 30-second TVC, a 5-second unskippable pre-roll, or product placement within a TV programme. The key question is: what drives real impact for your brand? Effective cross-screening planning isn’t just about impressions; what matters most is the level of attention garnered and the depth of engagement generated, where both the stories and the brands that associate with them become part of popular culture and consumer conversations.

What brands are looking for is to leverage quality content that reflects and respects their brand values while resonating with their audience on a deeply emotional level. This is Astro’s lifeblood, it’s in our DNA. At Astro, we have many proven IPs that have moved the boundaries of consumer engagement, such as Astro Originals’ Projek: High Council, The Chosen One, Gegar Vaganza, TikTok Gimme The Mic Malaysia, Innovathon, Classic Golden Melody and The Great Resonance.

Our task at Astro is simple. As Malaysia’s biggest & most comprehensive content creator, our mission isn’t just to produce viral hits, but to build lasting relatable narratives that impact and inspire; narratives that foster long-term relationships between brands and customers.

Astro Media Solutions serves as a one-stop hub for all video and TV advertising needs. We provide end-to-end solutions that streamline the entire process, from creative development and production to media planning and buying, ensuring optimal results for our partners.

Video Advertising Solutions | Exclusively by Astro Media Solutions:

Contact us today and let us customise an ad solution that best fits your business needs.

TV remains one of the main platforms for video advertising due to its mass reach and unparalleled persuasive power. Digital platforms and streaming services such as social media, YouTube channels and OTT are equally important too. Consumers today switch between screens, and cross-screening planning has become the way to move forward. At Astro, we make every channel within the ecosystem addressable to provide precise targeting, ensuring advertisers can reach the right audience with the most relevant content at the right time from linear TV, digital, and social media to OTT.

Video advertising services encompass the creation, production, and distribution of video ads across various platforms. These services include scripting, filming, and placing video ads on TV, OTT and digital platforms such as social media, websites, and YouTube channels to reach the targeted audience effectively.

Video content has always been a popular ad format due to its dynamic nature. Investing in video ads offers numerous benefits that can significantly enhance your marketing efforts:

Video content is inherently engaging and can capture attention more effectively with its motion visuals, leading to higher viewer attention.

Videos can convey emotions and stories that resonate deeper with viewers, helping to build a stronger connection with your audience.

Video ads are compatible across multiple platforms, including TV, OTT and digital platforms such as social media, websites, YouTube channels. This versatility ensures your message reaches a broad and diverse audience.

Video Ads can demonstrate the benefits of a product or service, making it easier for viewers to make purchasing decisions.

You can use various platforms for video advertising, including television, OTT platforms, outdoor digital screens or billboards, YouTube, social media channels like Facebook and Instagram, and even websites that support video content.

First impressions are everything! Make sure to grab the viewers’ attention within the first few seconds of your video adverts by addressing a common pain point or problem they may experience. To create impactful video advertising, follow these steps:

1. Define Your Goals
Clearly define what you want to achieve. The most common objectives are brand awareness, lead generation, and purchase consideration.

2. Know Your Audience
Understand who your target audience is, including their demographics, interests, and purchase behaviours.

3. Craft a Compelling Story
Create a narrative that is engaging, relatable and aligns with your brand values.

4. Include a Strong CTA
Tell viewers what you want them to do next, whether it’s visiting your website, signing up or making a purchase.

Keeping a close eye on these metrics will help you gauge the success of your ad campaign and guide future marketing decisions moving forward. Here are some key metrics to measure video ad performance:

It refers to the total number of unique viewers exposed to an ad.

The average number of viewers at a specific time.

The number of times your video ad has been viewed.

Likes, shares, comments, and other interactions.

The percentage of viewers who clicked on your ad.

The percentage of viewers who watched a video either entirely or through a significant portion to measure how engaging the video content is.

The total time viewers spend watching your video ad.

To effectively target your audience with video ads or TV commercials, consider the following strategies:

Build an ideal audience segment by combining various factors such as race, income group, geography, purchase behaviour and interest. This helps tailor your campaign to the most relevant audience.

Use data analytics and insights from previous campaigns, customer data, and market research to refine your targeting.

A balanced approach to media planning is now the norm in this post-digital era. Cross-screening planning is the way to move forward, as each platform has a distinct role in delivering the full spectrum of audience engagement. Ensure your video ads are optimised for all devices including TVs, mobiles, tablets and desktops to reach your audience wherever they are watching.

With these strategies, your video ads are made addressable, ensuring they resonate with the right viewers whenever and wherever they are watching.