Digital Advertising

Astro Digital
Astro Digital offers a diverse range of engaging digital solutions backed by audience insights derived from first-party data and data-enriched, including:
  • Social Media Marketing

  • Video Advertising

  • Native Advertising

  • IP Sponsorship

  • Display Advertising

  • Audio Advertising

Our Advertising Channels

  • All
  • Malay
  • Chinese
  • Indian
  • English
  • Multilingual

Guide to Digital Advertising

Essential Info

FAQ on Digital Advertising & Marketing

What digital marketing services does Astro Media Solutions provide?

What makes Astro digital being named one of the leading digital publishers in Malaysia?

Top 5 best-selling digital advertising products for SMEs

Case studies on effective digital advertising in Malaysia

How Astro Media Solutions serve the needs of social media audience & set the latest trend

The most cost-effective way to reach your ideal audience across multiscreens with Malaysia's first Addressable Advertising service provider

As a leading online advertising company in Malaysia, Astro Media Solutions offers a wide range of digital advertising services, namely:

We harness the power of our numerous social media channels including LinkedIn, Facebook, Instagram, and TikTok across over 80 platforms to share strategic graphic and video content with your ideal target segments.

Every business is different and requires a unique approach to digital marketing that complements its specific business goals. As such, we provide customized digital advertising solutions that allow you to implement the right business strategies to grow your brand on your terms.

Astro Digital has a diverse range of content portals covering all genres of entertainment and lifestyle preferences for all ages. With over 40 digital portals spanning news, entertainment, lifestyle, and more across various languages, Astro Digital reaches over 20 million unique visitors monthly.

Our vast digital audience base sets us apart from others, positioning us as one of the top digital advertising agencies in Malaysia. We leverage this diverse audience base to help you reach your target market effectively.

We are at the forefront of the digital publishing industry in Malaysia, serving engaging and easily consumable content to a vast audience of various key segments. Our Top 5 recommended products for SMEs include:

We excel in social media with a robust presence across platforms like Facebook, Instagram, and TikTok. One of our Malay brands Gempak has topped the chart with 12.2 million social fans and monthly unique visitors. Our networks boast a highly active and engaged follower base, enabling us to target specific demographics and interests effectively.

Not sure which digital advertising strategies to pursue? Let Astro Media Solutions tailor a custom digital marketing package to meet your specific business needs and goals!

Astro Media Solutions has helped numerous brands implement successful digital advertising strategies that have garnered incredible results.

Here are two examples:

Astro Media Solutions worked with Herbal Essences, one of Malaysia’s leading hair care brands, to create a digital advertising solution to help their target market identify truly natural hair care products. We created an entertaining and relatable original web film series that explored the various dilemmas millennials go through and featured it on our top digital entertainment platform, Gempak. The series garnered significant popularity and attracted 2.7 million views across targeted social channels, contributing to a 133% increase in sales in National and Drug Pharma channels for Herbal Essences!

These case studies demonstrate Astro Media Solutions’ ability to reach a large and diverse audience through its various digital channels and creative marketing solutions.

As highlighted in the above case studies, Astro Media Solutions has its finger on the pulse of social media, keeping up with the latest trends and creating click-worthy, shareable content across our social media platforms.

Today, what matters most is the level of attention garnered and the depth of engagement generated. While attention spans become shorter with shifting landscape of consumer behaviour in the digital era, we master the skill of storytelling in creating social talkability to drive impact for successful marketing.

As Malaysia’s leading online advertising company with over 20 million monthly digital reach, Astro Media Solutions is championing audience-based advertising underpinned by premium content, cross-platform scale and creative ad innovations in one interconnected ecosystem, all to drive ad effectiveness and efficiency.

Having pioneered addressable advertising in Southeast Asia on multiple platforms with unified audience measurement across TV, OTT, VOD and Astro Digital portals, we provide precision targeting to help you reach your target audience seamlessly. Using first-party data gathered from Astro viewers, we create the ideal audience segments for your campaign and deliver ads straight to your intended audience. Maximise your ad spend with our revolutionary, targeted approach to advertising.

Contact us now to learn more about our customised digital advertising packages!

What is a digital advertising service?

Why are digital ads and marketing important?

Online display advertising vs. social media marketing: what's the difference and how to combine both for the best result?

How do you measure digital advertising effectiveness?

How to make a digital campaign successful?

How can you combine content marketing with digital advertising to maximise impact?

A digital advertising service provides businesses with solutions to promote their products and services through various online ads. These ads can take multiple forms, such as display ads, social media posts, and sponsored content, which are delivered through online channels including social media platforms, websites, and mobile apps. The primary goals of these services are to increase brand awareness, drive traffic to your online platforms, and ultimately boost sales through targeted and measurable campaigns.

Did you know that the average Malaysian spends around 8 hours online daily? That’s almost one-third of our lives spent in the digital space! Digital marketing and advertising allow you to reach your audience where they spend most of their time, increasing the visibility of your ads.

Online display advertising targets a broad audience by displaying ads across various websites. It offers precise control over when and where your ads appear, often using targeting options like demographics, interests and browsing behaviours. This approach is great for increasing brand visibility and attracting potential customers who might not be on social media.

Social media marketing excels at fostering direct interaction with your audience through likes, comments, shares, and messages. It helps build a loyal community around your brand by engaging with followers and creating a sense of connection. Additionally, it allows for diverse content formats such as stories, live videos, and polls, which can be more engaging and interactive.

To achieve the best results, leverage the strengths of both strategies. Use online display advertising to cast a wider audience, increase brand awareness, and drive traffic to your website. Simultaneously, engage with your audience through social media marketing, respond to their feedback, and build lasting relationships through interactive content. By combining these approaches, you can ensure broad reach and deep engagement, maximising your marketing impact.

There are various metrics that can be used to measure digital advertising effectiveness such as reach, engagement rate, click-through rate, conversion rate, and return on investment (ROI). By tracking relevant metrics, you will gain insights into your online ads performance and make informed decisions to drive better results.

Through the power of internet advertising and data analytics, brands are not only promoting themselves to their target audience across various devices but also tracking key metrics that allow them to gauge the success of their initiatives and course-correct if needed based on the information gathered.

For example, online display advertising is a great way to promote your brand to web users. However, if your ads record lower than expected click-through rates, then this signals that your digital ads may need to be revised in terms of design, copy, or display options.

Utilising digital solutions in this way allows you to maximise the results of your advertising efforts.

The intersection of content marketing and digital advertising is where a synergistic strategy happens. Content marketing builds trust, making advertising more effective; digital advertising amplifies the reach of valuable content, and you can use content insights to refine your targeting.

For example: The use of Pay-Per-Click (PPC) ads to drive traffic to a high-value blog post. The blog post provides value, while the ad ensures it reaches a wider audience.

As a leading online advertising company in Malaysia, Astro Media Solutions offers a wide range of digital advertising services namely:

We harness the power of our numerous social media channels including LinkedIn, Facebook, Instagram, and TikTok across over 80 platforms to share strategic graphic and video content with your ideal target segments.

Utilising our multitude of digital platforms, Astro Media Solutions offers a variety of video ad products like YouTube skippable and non-skip ads, splash, and pre-roll videos to deliver engaging and persuasive video content to the right audience.

Websites filled with obvious ads can come across as spammy and unappealing to users, leading to high bounce rates. To prevent this, we provide native advertising services to deliver ads that match the appearance and vibe of the platforms where they appear, creating a seamless, non-disruptive user experience that provides better results.

We offer branded content, branded integration, and sponsorship options to increase brand visibility and introduce your product offering to key market segments in creative ways.

Astro Media Solutions provides various display advertising options for desktop and mobile users such as skinner, parallax, leaderboard, and interactive banner ads across over 40 platforms.

With 17.9 million weekly listeners on FM radio and online, we provide audio ad services across popular channels such as Era, Sinar, MY, Melody, Raaga, Hitz, Mix FM, and more. In addition, we also offer targeted ad insertion on platforms such as SYOK to deliver ads straight to your target demographic.

Every business is different and requires a unique approach to digital marketing that complements its specific business goals. As such, we provide customized digital advertising solutions that allow you to implement the right business strategies to grow your brand on your terms.

Astro Digital has a diverse range of content portals covering all genres of entertainment and lifestyle preferences for all ages. With over 40 digital portals spanning news, entertainment, lifestyle, and more across various languages, Astro Digital reaches over 20 million unique visitors monthly.

Our vast digital audience base sets us apart from others, positioning us as one of the top digital advertising agencies in Malaysia. We leverage this diverse audience base to help you reach your target market effectively.

We are at the forefront of the digital publishing industry in Malaysia, serving engaging and easily consumable content to a vast audience of various key segments. Our Top 5 recommended products for SMEs include:

We excel in social media with a robust presence across platforms like Facebook, Instagram, and TikTok. One of our Malay brands Gempak has topped the chart with 12.2 million social fans and monthly unique visitors. Our networks boast a highly active and engaged follower base, enabling us to target specific demographics and interests effectively.

With a proven track record of producing top-notch original IPs and expansive digital reach, our expertly crafted, current and relatable content brilliantly interweaves your brand values, keeping the audience hooked.

Build an instant connection and influence consumer behaviour with data-driven, viral and highly shareable content created by our top celebrities and KOLs.

Engage your audience with shareable, bite-sized, scroll-stopping video content. We deliver strong attention, emotional engagement, and guaranteed views across multiple Astro digital platforms. One of our latest initiatives is repurposing our highly-rated megadrama series into short vertical drama snaps on social media across TikTok, Instagram, Facebook and YouTube for SMEs to sponsor at a very affordable cost.

Dominate browsing devices with strategically placed ads and be visible to consumers wherever they browse. Our solutions maximise exposure and reach through interactive format displays and data-driven contextual placements, refining the online journey.

Not sure which digital advertising strategies to pursue? Let Astro Media Solutions tailor a custom digital marketing package to meet your specific business needs and goals!

Astro Media Solutions has helped numerous brands implement successful digital advertising strategies that have garnered incredible results.

Here are two examples:

Astro Media Solutions worked with Herbal Essences, one of Malaysia’s leading hair care brands, to create a digital advertising solution to help their target market identify truly natural hair care products. We created an entertaining and relatable original web film series that explored the various dilemmas millennials go through and featured it on our top digital entertainment platform, Gempak. The series garnered significant popularity and attracted 2.7 million views across targeted social channels, contributing to a 133% increase in sales in National and Drug Pharma channels for Herbal Essences!

Projek: High Council partnership is another good example of hundreds. This drama made media history with over 2 billion views on TikTok and 97 million reach across social platforms. The partnership gave birth to KFC's Deabak K Movement by injecting KFC's K-Cheese Crunch into iconic drama scenes, turning actors from this local drama into Korean speaking "oppa" and drove another massive wave in social media with impressive result - over 57,000 engagements and a 13% increase in sales y-o-y.

These case studies demonstrate Astro Media Solutions’ ability to reach a large and diverse audience through its various digital channels and creative marketing solutions.

As highlighted in the above case studies, Astro Media Solutions has its finger on the pulse of social media, keeping up with the latest trends and creating click-worthy, shareable content across our social media platforms.

Today, what matters most is the level of attention garnered and the depth of engagement generated. While attention spans become shorter with shifting landscape of consumer behaviour in the digital era, we master the skill of storytelling in creating social talkability to drive impact for successful marketing.

As Malaysia’s leading online advertising company with over 20 million monthly digital reach, Astro Media Solutions is championing audience-based advertising underpinned by premium content, cross-platform scale and creative ad innovations in one interconnected ecosystem, all to drive ad effectiveness and efficiency.

Having pioneered addressable advertising in Southeast Asia on multiple platforms with unified audience measurement across TV, OTT, VOD and Astro Digital portals, we provide precision targeting to help you reach your target audience seamlessly. Using first-party data gathered from Astro viewers, we create the ideal audience segments for your campaign and deliver ads straight to your intended audience. Maximise your ad spend with our revolutionary, targeted approach to advertising.

Contact us now to learn more about our customised digital advertising packages!

A digital advertising service provides businesses with solutions to promote their products and services through various online ads. These ads can take multiple forms, such as display ads, social media posts, and sponsored content, which are delivered through online channels including social media platforms, websites, and mobile apps. The primary goals of these services are to increase brand awareness, drive traffic to your online platforms, and ultimately boost sales through targeted and measurable campaigns.

Did you know that the average Malaysian spends around 8 hours online daily? That’s almost one-third of our lives spent in the digital space! Digital marketing and advertising allow you to reach your audience where they spend most of their time, increasing the visibility of your ads.

Online display advertising targets a broad audience by displaying ads across various websites. It offers precise control over when and where your ads appear, often using targeting options like demographics, interests and browsing behaviours. This approach is great for increasing brand visibility and attracting potential customers who might not be on social media.

Social media marketing excels at fostering direct interaction with your audience through likes, comments, shares, and messages. It helps build a loyal community around your brand by engaging with followers and creating a sense of connection. Additionally, it allows for diverse content formats such as stories, live videos, and polls, which can be more engaging and interactive.

To achieve the best results, leverage the strengths of both strategies. Use online display advertising to cast a wider audience, increase brand awareness, and drive traffic to your website. Simultaneously, engage with your audience through social media marketing, respond to their feedback, and build lasting relationships through interactive content. By combining these approaches, you can ensure broad reach and deep engagement, maximising your marketing impact.

There are various metrics that can be used to measure digital advertising effectiveness such as reach, engagement rate, click-through rate, conversion rate, and return on investment (ROI). By tracking relevant metrics, you will gain insights into your online ads performance and make informed decisions to drive better results.

Through the power of internet advertising and data analytics, brands are not only promoting themselves to their target audience across various devices but also tracking key metrics that allow them to gauge the success of their initiatives and course-correct if needed based on the information gathered.

For example, online display advertising is a great way to promote your brand to web users. However, if your ads record lower than expected click-through rates, then this signals that your digital ads may need to be revised in terms of design, copy, or display options.

Utilising digital solutions in this way allows you to maximise the results of your advertising efforts.

The intersection of content marketing and digital advertising is where a synergistic strategy happens. Content marketing builds trust, making advertising more effective; digital advertising amplifies the reach of valuable content, and you can use content insights to refine your targeting.

For example: The use of Pay-Per-Click (PPC) ads to drive traffic to a high-value blog post. The blog post provides value, while the ad ensures it reaches a wider audience.