What happens when you combine the tension of an escape room, the entertainment value of celebrity reality TV and the credibility of real medical expertise?

You get “Health Me!” – a fresh new health infotainment format designed for a generation that wants to be entertained first and informed second.

Each episode follows four celebrity guests as they enter an immersive escape room built around a real health topic or medical condition. With just 60 minutes on the clock, they must crack clues, solve puzzles and complete missions inspired by real-life clinical scenarios in order to escape.

Along the way, expert doctors guide the action with myth-busting facts, practical advice and relatable health insights that naturally become part of the story.

Escape Rooms, Celebrities and Real Doctors: Why “Health Me” Could Be TV’s Next Advertiser-Friendly Breakout.

How does ‘Health Me! ‘ benefit your brand? 

1. Gen Z Hook. Mass Appeal.

Fast-paced escape room gameplay meets celebrity reality entertainment, built to capture 18 – 25 Gen Z viewers while staying highly relatable for 25 – 40 urban adults seeking smart, social, feel-good entertainment.

2. Trusted, Brand-Safe Wellness

Real doctors. Real health insights. Zero preachiness.
“Health Me” delivers credible wellness content in an entertaining, advertiser-friendly environment.

3. Seamless Brand Integration

From wellness and FMCG to insurance, fitness and health-tech, the format allows brands to integrate organically into missions, challenges and storytelling.

Branding Opportunities 

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Slide Breaker In & Out
  • Product Placement / Integration
  • Side Banner / Lower Third Banner
  • End Roller Credit
  • Branded Promo
  • TVC Floaters

On Radio

  • “Health Me Campaign Day” Live Streaming Package

On Digital

  • Social Media Postings
  • Leaderboard @ SOOKA
  • In-banner video / In-stream video / Out-stream video / YouTube Pre-Roll Video

Addressable Advertising

Channel: Astro AEC (CH. 306) , Astro GO, VOD, SOOKA
Date & Time: 16 Aug – 4 Oct 2026 (Every Sundays) I 8.30pm
Genre: Reality Games Show I Health Infotainment
Pricing Category: x9