Sepak Takraw League (STL) with its strong fanatic base is the best avenue for brands to truly connect the local grassroot Malays on a highly personal level because of its unique place in the hearts of Malaysians. It adopted a 360-degree communications approach to reach out to fans on multiple touch points.

There will be 2 tournaments featured across the course of 4 months (7 October 2026 – 10 January 2027), held across 7 states in Malaysia.

STL Division 1 (7 – 11 October 2026 @ Putrajaya)
Featuring 12 clubs (divided into 2 groups) competing for Champion title for Division 1, where the 2 finalists will promote to Premier League. Total 20 games will be played across 2 weeks. ​

​STL Premier League (21 October 2026 – 10 January 2027 @ Kuala Lumpur, Negeri Sembilan, Johor, Selangor, Perak, Penang and Kelantan / Melaka)
Total 140 games will be played across 10 weeks. ​STL Premier League will feature 12 teams where every week, the 12 teams will be drawn into 4 groups of 3 teams each. After playing 2 matches in the group stage, the top teams from the group will move on to the classifications 1- 4 and runner-up group stage will play on classification 5-8.

Each team will earn GP points based on their finishing position, which will contribute to the STL.
There will be a total of seven GPs across even locations.

How does STL help your brand connect with your audience?

1. STL has demonstrated its strength in uniting the nation last year, promising extensive visibility for brands.

  • TV viewership reached 6.3 Mil
  • Astro GO minutes views increased by +129%
  • sooka minutes per unique viewer increased by +21%
  • Social media views increased by +92%
  • Tickets sales is up by +12% with stadium attendance +25%

2. Digital Dominance

  • The 2025 season recorded 219 million digital views in just eight weeks—triple the Premier League’s full-season views within Malaysia.

3. Winning over the Local Grassroot Fanbase. 

  • Travelling across 7 states – Kuala Lumpur, Negeri Sembilan, Johor, Selangor, Perak, Penang and Kelantan / Melaka

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Spots
  • Logo Bug
  • Lower Third Banner

On-Ground

  • Exclusive Category Sponsor
  • Branding on court
  • Space for product sales / sampling within the venue
  • Branding on the teams (TBC)

Astro Addressable Advertising

  • Precise Audience Targeting (Target Segment: Malay)

Digital

  • Stadium Astro website branded integration
  • STL highlight videos + video wrap and branded cover image on Astro Arena Instagram and Facebook
  • Astro Arena YouTube branded integration

sooka

  • Video Ads
  • Leaderboards

Date:
STL Division 1: 7-11 October 2026
STL Premier League: 1 October 2026 – 10 January 2027Channel: Astro Arena (CH. 801), Astro Arena 2 (CH. 802), Astro GO & sooka
Pricing Category: x10 (Live); x8 (Supporting Programmes)