Big Stage – a platform that has discovered and nurtured standout talents like Alpha, now making waves in the entertainment industry—returns with a brand-new season and new direction, Big Stage X Rocketfuel.

This next-generation singing competition is designed as a true launchpad for future stars, in collaboration with Rocketfuel as the driving force behind a fully integrated artist development ecosystem.

The format goes beyond performance, testing talents across multiple disciplines while embedding real commercial evaluation into the judging framework to identify artists with genuine market potential. Through hands-on mentorship and direct industry access, contestants are developed into industry-ready talents with sustainable career pathways, shaping the next generation of Malaysian stars.

This new season expands its scope to include solo, duo, and trio acts, with singing as the core foundation. This approach not only ensures strong musical quality but also enables the discovery of chemistry-driven, marketable acts that are highly relevant to today’s evolving music landscape.

✨ NEW: Dual Outcome Reveal

Finale unfolds in two stages:
  1. Winner is crowned based on performance
  2. Rocketfuel selects Top talents based on real industry potential—independent of rankings

How does Big Stage 2026 benefit your brand?

1) Access the Next Generation of Rising Stars

Brands can tap into a pipeline of emerging, industry-ready talent—building early connections that drive long-term relevance and sustained visibility beyond the show. 

2) Not Just a Show — A Live, Interactive Experience

Big Stage extends beyond TV with a powerful presence across Digital, OTT, Radio, Addressable Advertising, and on-ground touchpoints.

  • 👉NEW this season: LIVE TikTok integrations that drive real-time engagement through rehearsals, mini performances, interactive challenges, and fan reactions—turning passive viewers into active participants.
  • Further amplified by Checkout Live+, featuring seamless shoppable moments and a dedicated Gempak-powered live-selling segment—supercharging weekly engagement and elevating brand integration.

3) Renowned judges and hosts

This show will be featuring well-known celebrities from the music industry.

4) Extend Brand Presence Beyond the Main Show

Big Stage x Rocketfuel ensures continuous brand visibility through a powerful ecosystem of content touchpoints—live post-show coverage (Buzz Big Stage), behind-the-scenes and diary content, live commerce integrations (Checkout Live+), and original spin-off shows (Best 6 Finalists). Together, these drive stronger brand recall, deeper engagement, and sustained relevance throughout the season.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC spots after capsule
  • Logo Loop on rotation basis at Judges’ Area
  • Product placement / integration on Judges’ table
  • Lightbox on left & right of the stage
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

1) Checkout Live+ during live main show

  • Platform: Gempak TikTok
  • Product Placement
  • Product Mention
  • Host Mention
  • Dedicated Segment
  • Lower Third (3s)
  • Logo Bug (Top Left Live+ Screen)
  • Set Branding
  • Cross feed on You Tube
  • Cross Post of Checkout Live+ across Facebook
  • Pre-Show – Teaser / Promo: Instagram Post, TikTok Post
  • Post-Show Hero Recap: Instagram Post, TikTok Post
  • Post-Show Product Highlight: Instagram Post, TikTok Post

2) Live Vertical Content

  • Get To Know Live Stream – Gempak Tik Tok
  • Diari Live Stream – Thinker Tik Tok

3) Paparazzi Mode On

  • Platform: Gempak
  • Facebook Post
  • Instagram Post
  • Instagram Story
  • TikTok Post 

4) Gempak Content Package

  • Branded article with social media postings

5) Run-Of-Network – Video 360

  • Astro Trade Desk – Malay

sooka

  • Pre/Mid-roll Ad (15s) Non-Skippable
  • Leaderboard to promote client’s campaign

Astro Addressable Advertising

Radio (ERA)

  • Recorded Promo
  • Live Liner
  • Facebook Post

PR & Marketing Exposures

Channel: Astro Ria (CH. 104) , Astro Go, VOD and sooka
* Episode 1 simulcast with Astro Prima (CH.105)
Date & Time: 28 June – 16 August 2026 | Every Sunday, 9pm
Total Episodes: 8 Episodes
Genre: Reality Singing Competition
Pricing Category: x15