4 Malaysian celebrities will be heading to Japan with an ambitious mission: to start a Malaysian food business in a foreign land!

Food is a delightful mirror that reflects the rich tapestry of culture and brings people together. Offering a fresh and engaging perspective on cross-cultural culinary exploration, the show follows the team’s journey as they manage a food truck in the bustling locations of Chiba and Tokyo, introducing rich Malaysian flavours to the local Japanese.

Viewers will be able to delve into the day-to-day business operations and witness the camaraderie of the members as they navigate conflicting visions and daily challenges to achieve their culinary dream.

How does this benefit your brand?

1. Cross-cultural exchange: This show showcases the fusion of two different culinary traditions, whereby the team will be experimenting and curating a menu that highlights rich Malaysian flavours incorporated with Japanese gastronomy to appeal to the palate of the locals.

2. Weekly challenges and obstacles: Each episode is presented with various challenges, from unfamiliar location, language barriers to surging customer demand, keeping viewers on the edge of their seats. Engage the captivated audience with strategically positioned brand messages throughout the show.

3. Authentic Engagement: Blend your brand into the show naturally via product integration to create authentic storytelling and resonance with the audience, thereby leading to conversions and sales. 

Branding Opportunities


  • Opening & Closing Credits
  • TVC Inside Programme
  • Breaker In & Out
  • Product Placement / Integration
  • Lower Third Banner
  • End Credit Logo
  • Branded Promo

On Digital

  • Social Media Postings

Astro Addressable Advertising

  • Precise Audience Targeting


  • Non-skippable Video Ads (Pre/Mid Rolls – 15 sec)
  • Leaderboard
  • Social Media Postings

Channel: Astro Warna (CH. 107), sooka & Astro GO
Date & Time: 24 October – 12 December 2024 | Every Thursday, 9pm
Total Episodes: 8 Episodes​