Despite being aware of CTOS, no action was taken to check credit report and score. Often, there is a perception that is no need to fork out money for such things. CTOs wanted to push for consumer education and awareness.



Astro used it multiple media platforms across languages to ensure high reach and awareness of all messaging. To get the heart of the masses, real life couples were used for authenticity.

With the communication of CTOS Score: The most important number in life a social experiment video and a Meet the Parents video was developed.



  • Traffic to CTOS website increased, sales and new consumer sign ups maintained a high peak for month of December
  • Consumer sign ups: all high 48% and sales upped by 21%
  • Surge in website: 83%
  • TV: 11.9 million total reach