Celebrating Deepavali is a cherished tradition for the Indian community, it’s a time when families come together to celebrate joy and the victory of light over darkness.

This coming Deepavali, we’re bringing a host of exciting opportunities, from on-ground activation, a special pop-up channel to vibrant content offerings and a CSR initiative, helping brands to connect with the festive spirit and leave a lasting impact.

1. On-ground Activation – Yaar Antha Kanna

This year, we’re kicking off the Festival of Lights with the return of “Yaar Antha Kanna”!

Contestants embark on a thrilling quest to unveil the enigmatic mystery man, looking for clues from Astro Ulagam, RAAGA and Astro Vinmeen HD to locate Kanna for a chance to win daily cash prizes. Happening now, till 25th October, brands and advertisers can join in the action and get in front of an engaged audience.

2. Cooking Pop-up Channel – Rusi (CH. 210)

Available from 21st October to 3rd November, this special pop-up channel showcases traditional and modern culinary creations cater to home chefs of all levels.

Viewers will be able to catch 14 days of themed cooking content to get cooking inspirations for Deepavali. There’s also over 270 hours of culinary shows, including “Anal Parakuthu”, “Maracurry Mess” and many more.

3. Deepavali Specials Lineup

Special Shows

  • Pasanga – Deepavali Special I Astro Vinmeen HD
    • In this Deepavali special, beloved stars of the Pasanga series reunite for a festive celebration filled with laughter, games and heartfelt conversations. Hosted by Puyanan, this one-hour special captures the essence of Deepavali and offer fans a glimpse into the lives of their favourite stars.
  • Rasikka Rusika, Deepavali Special I Astro Vinmeen HD
    • Briyani, once reserved for royalty, has become a beloved dish for many and a staple of celebrations. This Deepavali, join Bala Ganapathy Williams (BGW) in this highly anticipated food travel show as he explores the best Briyani in town.
  • Deepavali Kondattam 2024 I Astro Vinmeen HD (LIVE – 2 November 2024)
    • Featuring an ensemble of 12 charismatic hosts, this lively variety show lights up the Deepavali celebration and brings the community together with a vibrant mix of songs, dance performances and comedy sketches.
  • Rasipalan – Deepavali Special Premiere I Astro Vaanavil, 31st October, 8:30am
    • In this talk show, invited guests, Dr. Bhani and host Arul will explore weekly horoscopes for Deepavali, featuring a live audience to ask questions. Dr. Bhani will also provide valuable health tips and remedies for the post-Deepavali period.
  • Blacksheep Voice Awards 2024 – Deepavali Special Premiere I Astro Vaanavil, 31st October, 12:00pm
    • Celebrate the power of voices in this special award show, where we honour the contributions of those who use their voices for change.
  • Patti Mandram – Deepavali Special Premiere I Astro Vaanavil, 31st October, 6:00pm
    • Judged by scholar Suki Sivam, this special debate show will be discussing the effects of social media titled “Social Media is a Boon or a Curse?”

Deepavali Movie Premiere

  • Vinveli Devathai – Deepavali Movie Premiere I Astro Vaanavil, 31st October, 9:30am
    • Vennila moves to the city to study physics. Falls for senior Krish amid ego clashes, she meets kindred spirit Akash, and is torn between love and dreams. Families get involved as a heart-wrenching resolution await Vennila’s difficult decision.
  • Oru Kadha Sollattaa Sir – Deepavali Movie Special Premier I Astro Vaanavil, 2 November, 10:00am
    • Three filmmakers start to write a story, but their writings turn into an awful reality. Spirits become intertwined in their tale with their mysterious past, concluding with Yamma, the King of Hell, appearing.
  • Dhanussh – Deepavali Movie Special Premier I Astro Vaanavil, 3 November, 10:00am
    • This is the story of an ordinary man who became a victim of fake news that went viral on social media and how he managed to take revenge on those involved in it.

Deepavali Telemovie

  • Necklace – Deepavali Telemovie I Astro Vinmeen HD
    • ‘Necklace’ follows four individuals drawn together by a captivating gold necklace. Barath, a 10-year-old, wants to surprise his mother, Saroja. Annadurai seeks the same necklace for his ailing wife, Devi. Karthik hopes to win over his love, Sanjanna, with it, while Shaminy desires it for a grander lifestyle. Their paths converge in a dramatic climax to see who claims the “NECKLACE.
  • Padaiyappa Oonjal – Deepavali Telemovie I Astro Vinmeen HD
    • Three cousins and a newly found acquaintance discover too late that their motives are misaligned during a mission. Guilty of trespassing, they must face the consequences. Their opponent? Man’s best friend! Imagine their regret at not being the owners instead. The question remains: will they complete the mission and escape unscathed, or will they simply survive despite aborting the plan?

4. Deepavali CSR Initiative – Saravedi Deepavali Special at Old Folk’s Home

In the spirit of giving, Saravedi’s host, along with celebrity guests, will spend a day at the old folk’s home, engaging service activities and sharing the festive cheer with the residents. This initiative celebrates the values of community, kindness and togetherness while showcasing lively performances – a prime opportunity for brands to connect with the joyous spirit of Deepavali.

This one-day event will be recorded and telecast on Astro Vinmeen on 2nd November.

 

Viewers can also look forward to dedicating Deepavali greetings to friends and family via Whatsapp Service on on both Astro Vaanavil and Astro Vinmeen HD on the eve and Deepavali day.

 

Branding opportunities: 

TV

  • Sponsorship
    • Opening & Closing Credits
    • In-show TVC
    • Lower 3rd Banner
    • Program Promo with Sponsor Tag-On
  • TV Spot Buy Package