Sepak Takraw League (STL) returns for action in 2024! Born and bred in Malaysia, STL holds a unique place in the hearts of Malaysians, hailing a strong fanbase among the local grassroot Malays.

There will be 3 tournaments featured across the course of 3 months (4 September – 16 November 2024), held across 6 states in Malaysia.

STL Division 1

  • 10 clubs (divided into 2 groups) competing for Champion title for Division 1, where the semi-finalists will promote to Premier division of the current season. Total 24 matches will be played across 1 week.

STL Premier League

  • 12 clubs will be drawn into 4 groups of 3 teams each.  The top 2 clubs from the group will move on to the quarterfinals and so forth. Each club will earn GP points based on their finishing position, which will contribute to the STL Grand Champions, with the top 4 clubs also qualifying for the STL Champions Cup at the end of the season. Total 100 matches will be played across 5 weeks. 

STL Champion Cup

  • Featuring 5 teams from the Premier League and 5 teams from the International Teams, there will be a total of 24 matches played across 1 week.

How does Sepak Takraw League (STL) benefit your brand?

1. Broad Audience Coverage: STL has demonstrated its strength in uniting the nation last year, promising extensive visibility for brands.

  • A total reach of 4.3 million viewers on TV, with 2.6 million viewers tuned in to watch the Champion Cups.
  • On social, STL content gathered total views of 5.6 million.
  • Ticket sales revenue increased +14% as compared to 2022.

2. Engaging Local Grassroot Fanbase: Travelling across 6 states – Melaka, Kuala Lumpur, Terengganu Perak, Penang & Johor, STL enables brands to connect with the local fanbase via on-ground activation opportunities.

3. 360° Exposure: From on-ground activation to TV, OTT, Digital and Social Media, capitalise on STL’s 360° marketing approach to reach fans across different touchpoints. 

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Spots
  • Logo Bug
  • Lower Third Banner 

On-Ground

  • Exclusive Category Sponsor
  • Branding on-court
  • Space for product sales / sampling within the venue
  • Branding on the teams (TBC)

Astro Addressable Advertising 

  • Precise Audience Targeting (Target Segment: Malay)

Digital

  • Social Media Postings @ Astro Arena 
  • STL Domination @ Stadium Astro website
  • STL Domination @ Astro Arena YouTube 

sooka

  • Video Ads 
  • Leaderboard 
  • Social Media Postings

Date:
STL Division 1: 9 – 15 September 2024 @ Melaka
STL Premier League: 4 September – 3 November 2024 @ Kuala Lumpur, Terengganu, Perak, Penang & Johor
STL Champions Cup: 10 – 16 November 2024, Johor
Channel: Astro Arena (CH. 801), Astro Arena 2 (CH. 802), Astro GO & sooka
Pricing Category: x10 (Live); x9 (Supporting Programmes)