5 celebrities that was once considered “hot” in their youth will come together and go on a road trip for 2 days 1 night to experience outdoor adventure.

In each episode, they will travel to some cozy aesthetic campsites around Malaysia, from mountains to lakes and islands. The casts will pick up a guest artist (who’s currently “hot” in the industry) along the way.

The group will be challenged with different games and missions to earn rewards and avoid punishments in order to enjoy their trip to the fullest.

The programme showcases vibrant personalities of the members and their dynamic interactions, candid humours and banters that will keep viewers amused, with the breathtaking sceneries across Malaysia serving as the backdrop.

How does Hot Boys Game Over benefit your brand?

1. Hidden Gems, Local Hotspot: Brands can tap into the audience’s love for adventure and discovery, positioning their brand as gateway to new local gems and experiences.

2. Real Hot Boys: A unique hook that can help brands create a buzz. The show features different guest members who are rising hot stars, such as Meerqeen, Meerul, etc, piquing viewers’ curiosity about the characters they will portray outside of their glamorous persona. This anticipation can lead to increased viewer engagement.   

3. Old Hero But Gold: Appealing to both young and older generations, the narrative of older members trying something new and overcoming challenges, coupled with the mystery young members, presents a prominent opportunity for engaging, interactive integration.

4. Parody & Relatability in Current Trends: Showcasing different genres of themes that are based on nostalgic values and relatable trends such as the current rise of the popular Projek: High Council, ensuring your brand message resonates through quality and cultural diversity.

5. Visual Graphic Style Infotainment: Visual storytelling approach – the show will showcase not only fun and laughs but also informative visuals and graphics about each location. Viewers will be joining the journey with the members as learn about the places they visit.

6. Array of Themes: Sustained viewers interest and engagement – a wide array of themes, showcasing creativity – from “Back to School” to Cast Away” and “Spooky”, keeping the viewers to look forward for each week.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Inside Programme
  • Breaker In & Out 
  • Product Placement / Integration
  • Lower Third Banner
  • End Credit Logo
  • Branded Promo 

On Digital

  • Social Media Postings

Astro Addressable Advertising 

  • Precise Audience Targeting on VOD & Linear TV

sooka  

  • Video Ads (Pre/Mid Rolls – 15s, Non-skippable) 
  • Leaderboard
  • Social Media Postings

Channel: Astro Warna (CH. 107), sooka & Astro GO
Date: September 2024* (subject to confirmation*)
Time: Thursday, 9pm
Total Episodes: 8 Episodes ​
Genre: Entertainment
Pricing Category: x8