With Parent’s Day approaching, it’s time to reflect on the cherished moments that we share with our parents and express appreciation for their unconditional love and support throughout our lives. Recognising music’s unique ability in transcending language barriers and evoking emotions, we’re bringing back our Golden Year Parent’s Day concert, commemorating Parent’s Day with a musical tribute.

Established since 2022, our sensational concert creates an avenue for attendees to pause and rekindle bonds with families and loved ones, bringing hearts together through shared meals and nostalgic music.

This year, we’re teaming up with top music producer, Ang Chee Chiang, together with renowned hosts and a star-studded lineup, to bring the audience an enchanting concert experience filled with heartfelt melodies and timeless tunes.

How does this benefit your brand?

1. Top production crew and renowned hosts: The concert will be produced by top concert producer, Ang Chee Chiang (邓智彰), and hosted by renowned TV announcers and emcees, Gan Jiang Han(颜江瀚) , Vivienne Oon (温慧茵) & Sam Mak (大宝), promising an exceptional quality and unforgettable memories.

2. Star-studded artists lineup: Include Nicholas Teo (张栋梁), Abin Fang (方炯镔), Raymond (黄铭德), Angeline (张水蓉), Nicole Lai (赖松凤), Jie Ying (赵洁莹), Tedd Chan (曾国辉), Wei (小薇薇) to deliver captivating performances.

3. Positive Brand Association: Leverage on the branding exposures across multiple platforms and the positive association generated by our sensational concert to align your brand with values of family and unconditional love.

 

Branding Opportunities

TV

  • Opening & Closing Credits
  • TVC Inside Programme
  • Side Banner
  • Credit Mention By Host
  • Parents Day Greetings with Sponsor Tag-On
  • Program Promo with Sponsor Tag-On

Digital

  • Social Media Postings

Radio

  • Concert TX Promo

On-Ground

  • Bunting Placement Inside & Uutside Hall
  • Logo on Stage
  • Logo on LED Screen
  • 30 sec Client’s TVC Loop Before The Start of The Concert
  • On-Ground Booth Display
  • Goodies Bags / sponsor’s Products Giveaway for Attendees

On-Ground Event – Live Concert
Date & Time: 18 May 2024 | Saturday,  6pm – 10pm
Venue: Mega Star Arena @ Sungei Wang, KL

TV
Channel: Astro AEC | CH. 306
Date & Time: 8 – 9 June 2024 (Part 1 & 2) | 8:30pm – 10:30pm
Duration: 120 mins x 2 episodes
Genre: Concert
Pricing Category: X9