The No. 1 reality singing competition show by Malaysian, Singaporean and Indonesian ‘one hit wonder artist’ is back with new season! Hailed as one of Astro’s biggest Malay IPs, Gegar Vaganza has all the elements of entertainment at its best. From top Malaysian hosts; legendary Malaysian singer contestants; prominent judges and juries such as Nabil Ahmad and Jihan Muse; and not forgetting, a LIVE studio audience like no other, naturally making it our No. 1 Singing Reality Show.
The show aims to give seasoned singers who have stepped out of the spotlight the chance to revive their careers and new hopes for talents to shine in collaboration with brands and become the ultimate winner of all time.
NEW Element Add On: Both one hit wonders, solo & group singers will join and compete for the title of champion in concert Gegar Vaganza and the winner went on to win prizes worth RM100,000!
Each artist will be challenged with various themes for weekly concerts. Solo performance will be accompanied by live music band.
The singer with the highest score from the professional jury will advance to the next concert and the singer who gets a lowest score will be eliminated in each episode.
There will be 3 permanent juries and marks is 100% from the panel of jury. The juries are well-known icon in the music industries all from Malaysia, Indonesia and Singapore. In addition, drama and surprises (triggers) will be inserted to hype up the concert.
Gegar Vaganza S11 will run for twelve weeks and will be broadcasted live from the MBSA Auditorium, Shah Alam, starting from 24 November 2024 to 9 February 2025, every Sunday.
How does Gegar Vaganza S11 benefit your brand?
1. Multiple branding touchpoints
Continuing to be entertainment fans’ No.1 favourite singing reality show, the show covers key viewpoints across TV, Digital, OTT, Radio and on-ground roadshow, offering various branding opportunities. With powerful LIVE entertainment content, together let’s move beyond passive storytelling to active participation in this brand-new season.
2. Leverage on the influential power of well-known host and celebrities
A brand-new combo of well-known host and celebrity judges to excite the show, complete with fresh faces and new spirit.
3. Big fanbase and a growing of new generation followers
The show brings together different generation group of fans at one place, giving an avenue for your brand to interact with them directly.
Branding Opportunities
On TV
- Opening & Closing Credits
- Breaker In Out
- TVC spots inside programme
- TVC spots after capsule
- Logo Loop on rotation basis at Judges Area
- Product placement / integration on Judges’ table
- POSM branded items exposure inside hall/backstage
- Credit mention
- Lower Third Banner
- End Credit logo
- Branded Promo
On Digital
GEMPAK LIVE+ (TO PUSH MAIN SHOW)
- Product Placement
- Host Mention
- Dedicated Segment
- Lower Third (3s)
- Logo Bug (Top Left Live+ Screen)
- Set Branding
- Main Page Branding Logo
- You Tube Live
PRE-SHOW
- Facebook Posting
- Instagram Post (One Image/Video/Reels – Up to 60 Sec)
- Instagram Story
- TikTok Post
DURING
- Facebook Posting
- Instagram Post (One Image/Video/Reels – Up to 60 Sec)
- Instagram Story
EXTENSION
- Branded Article
- Facebook Post
sooka
- Pre/Mid-roll Ad (15s) Non-Skippable
- Leaderboard
Astro Addressable Advertising
- Precise Audience Targeting
Radio (SINAR)
- Recorded Promo
- Live Liner
- Facebook Post
- Sponsor’s Customised On-Air Contest
PR & Marketing Exposures
Channel: Astro Ria (CH. 104)
* Episode 1 simulcast with Astro Prima (CH.105)
Date & Time: 24 November 2024 – 9 February 2025 | Every Sunday, 9pm
Total Episodes: 12 Episodes
Genre: Reality Singing Competition
Pricing Category: x21 (Astro Ria)
