A brand-new season of young talents reality-based singing competition is back and it’s going to be bigger than ever – The Chosen One S2! The show’s reality format aims to unearth talents below the age of 18 with a strong social media presence scouted from TikTok, Instagram, YouTube and other digital platforms, pairing them with well-known performers to develop the next generation of young stars.
Amir Sisi, a 12-year-old Orang Asli boy from the Temiar ethnic group, emerged as last season’s champion and went viral in both Malaysia and Indonesia, garnering 235 million views on TikTok and becoming a cultural icon for Orang Asli representation [Source].
The top 16 contestants selected from the blind audition will compete to form a couple with the well-known celebrity in its main show with epic performances and out of the box surprises in a comedy coated show. The children will get a chance to nurture their talent, kickstarting their journey of becoming the next Chosen One!
The on-ground audition commences from 6-14 July 2024, inviting all Malaysians who are 7-17 years old with >100K viewers on social media platform. The audition locations:
After multiple rounds of elimination, only the top four (4) finalists will be competing in the LIVE Grand Final whereby the finalist with the highest score will be the Champion of the Competition and the remaining two (2) finalists with the next highest scores in turn will be the 1st Runner-Up and 2nd Runner-Up.
How does The Chosen One S2 benefit your brand?
1. Engaging and Entertaining content with Duo pairing format: Who is the next Chosen One after Amir Sisi? Discover how young talents are plucked from obscurity and become the hottest rising stars! They will be partnering up with well-known professional singers/celebrities in the music industry and perform stunning duet performances to win.
2. Maximise Your Reach: The show is set to cast a melodious spell on the audience, as they put the spotlight on the young singing prodigies from the undiscovered corners that will blow your minds and steal your hearts, potentially connect 3.6M TV audiences with 16 million digital minutes streamed.
3. 360° Exposure: From TV, Radio to Digital and Social Media, capitalise on 360° marketing approach to reach fans across different touchpoints, ensuring your brand gets maximum exposure.
Branding Opportunities
On TV
- Opening & Closing Credits
- Breaker In Out
- TVC spots inside programme
- POSM branded items exposure inside hall/backstage
- Credit mention
- Lower Third Banner
- End Credit logo
- Sponsor’s Branding/Product Placement
- Branded Promo
- Brand integration opportunities on dedicated Meletop sponsor segment
On Radio
- Radio Commercials
On Digital
- Facebook Posting
- Instagram Post (One Image/Video/Reels – Up to 60 Sec)
- Instagram Story
- TikTok Post
Channel: Astro Ceria (CH.611) & Astro Ria (CH. 104) *simulcast on both channels
Date & Time: 20 September 2024 – 8 November 2024 | Every Friday, 9pm
Total Episodes: 8 Episodes
Genre: Singing Competition ( 7 recorded episodes + 1 Live grand final)
Pricing Category: x5 (Astro Ceria), x13 (Astro Ria),
